Senior Salesforce Marketing Cloud (SFMC) Architect

at Dentsu Group Inc
Published January 26, 2023
Location Spring Hill, KS
Category Default  
Job Type Full-time  

Description

Company Description

Merkle is a customer experience transformation business partner to the Fortune 1000. The future of brand loyalty and competitive advantage is the customer experience, and we empower the world's leading brands to transform their data, technology, and organizational capabilities to deliver those differentiated customer experiences across marketing, sales, commerce, and service. For more than 30 years, we have built upon our heritage in data, analytics, and technology, building unmatched skills in hyper-personalization. Our combined strengths in CX consulting, data transformation, and digital transformation drive improved marketing results and competitive advantage for our clients, including brands like Dell, T-Mobile, Samsung, GEICO, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Habitat for Humanity, and many others to build and execute customer-centric business strategies. With more than 13,000 smart, dedicated people in more than 50 offices around the world, we are still growing at a rate that outpaces the market, with 2020 net revenue of $1.3 billion.

We are champions for meaningful progress and we strive to be a force for good-for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. Merkle is an agency of dentsu.

Job Description

The Senior Salesforce Marketing Cloud (SFMC) Architect is a unique hybrid of business and technical consultant with the ability to operate as a digital tech lead focusing on Salesforce Marketing Cloud (formerly ExactTarget). As the owner of email solutions for multiple clients, this person is responsible for the successful onboarding and overall technological direction for those clients and works as a liaison between the account management and operations team to design and deliver high quality, scalable technical solutions. The successful candidate will be able to display thought leadership, technical prowess, and the ability to manage cross-division, cross-functional teams from project inception to completion.

Position Responsibilities:

* Demonstrate technical expertise while scoping and driving the creation of digital solutions, email campaigns, email reporting, and data integration.
* Gather business, marketing, and technical requirements in order to craft a comprehensive and scalable solution.
* Ensure alignment of business requirements with Merkle standards and policies, and with industry best practices.
* Architect data feeds, platform con?guration, and components needed to run complex automated email campaigns.
* Proactively identify and resolve problems including client data feed issues.
* Stay abreast of industry technology innovations, new business practices, and third-party technology solutions.
* Help us continuously improve by identifying, creating, and enhancing internal systems and processes based on recurring client requests or evolving industry standards.
* Act as a consultant and technical expert on the Salesforce Marketing Cloud to serve clients' needs.

Qualifications

* Bachelor's degree in a technical ?eld, or work experience that demonstrates comparable abilities.
* 5-8 years experience in information technology or technical marketing, with at least 3 years in a client-facing position.
* Experience in a technical leadership role designing, building, and executing complex automated email campaigns in a leading ESP, such as Salesforce Marketing Cloud/ExactTarget, Oracle Responsys or Eloqua, Adobe Campaign, Epsilon, Acxiom, Yesmail, etc.
* Excellent interpersonal skills, with the ability to conceptualize and communicate highly detailed technical concepts to technical and non-technical audiences.
* Ability to take initiative as well as lead, motivate, and oversee teams to produce results.
* Solid understanding of:
* Solution design and architecture
* Relational database concepts, with exposure to SQL Data management, segmentation, and ETL best practices
* Scripting and query development
* Web analytics

Additional Information

A Salesforce Consulting Partner since 2004, Merkle helps brands deliver relevant digital marketing strategies, quickly launch and scale customer-centric ecommerce solutions, sell smarter, provide a greater level of customer service, and grow their businesses from anywhere.

Our long and storied history with Salesforce includes recognition as:

* The No. 1 agency partner and a top-6 partner globally as part of dentsu
* The winner of three Salesforce Partner Innovation Awards for our work with national and global brands since 2019
* The only three-time Marketing Cloud Partner of the Year and winner of five Partner of the Year awards overall from Salesforce
* The only agency listed on The Forrester Wave: Salesforce Consulting Partners, Q2 2021
* Our Merkury identity resolution and data platform being the first to be fully integrated into Salesforce CDP
* One of the only partners with deep, cross-cloud expertise across every vertical

The anticipated salary range for this position is $94,000-$146,000. Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit https://dentsubenefitsplus.com/

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About dentsu international

Part of Dentsu Group, Dentsu International is a network designed for what's next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands - Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.

Dentsu International's radically collaborative team of diverse creators unifies people, clients and capabilities through horizontal creativity to help clients create culture, change society, and invent the future.

Powered by 100% renewable energy, Dentsu International operates in over 145 markets worldwide with more than 46,000 dedicated specialists, and partners with 95 of the top 100 global advertisers.

www.dentsu.com

We are champions for meaningful progress and we strive to be a force for good-for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [Click Here to Email Your Resumé] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

About dentsu international

Part of Dentsu Group, Dentsu International is a network designed for what's next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands - Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.

Dentsu International's radically collaborative team of diverse creators unifies people, clients and capabilities through horizontal creativity to help clients create culture, change society, and invent the future.

Powered by 100% renewable energy, Dentsu International operates in over 145 markets worldwide with more than 46,000 dedicated specialists, and partners with 95 of the top 100 global advertisers.

www.dentsu.com

We are champions for meaningful progress and we strive to be a force for good-for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [Click Here to Email Your Resumé] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.