Senior Salesforce Campaign Specialist

at Beacon Health System
Published March 19, 2023
Location Granger, IN
Category Default  
Job Type Full-time  



3245 Health Drive

Information Systems



The Senior Salesforce Campaign Lead reports to the Vice President, Marketing and Digital Transformation and will guide the day-to-day activities of the Salesforce Developer. They are responsible for all Salesforce campaigns and projects and will oversee the development and execution of end-to-end campaigns to support customer-centric programs. They will help build and refine consumer journey maps to understand where the largest conversion optimization opportunities are. They will also analyze the success of past campaigns and use data to make recommendations for optimization.

The Senior Salesforce Campaign Lead works collaboratively with colleagues across Marketing, Strategic Communications, Digital, and IT to accomplish defined objectives. They will also provide SFMC updates and education to these colleagues as appropriate including best practices, processes, training materials and documentation to ensure accuracy and quality of programs.


* MISSION: We deliver outstanding care, inspire health, and connect with heart.
* VALUES: Trust. Respect. Integrity. Compassion.
* SERVICE GOALS: Personally connect. Keep everyone informed. Be on their team.
* Lead Marketing Cloud requirements gathering for campaigns and projects
* Establish and maintain end-to-end campaign, which includes review, approvals, measurement, insights and optimizations.
* Oversee campaign calendar (dates, frequency, audience overlap, freeze dates) and serve as the main campaign lead for all day-to-day requests and prioritize based on bandwidth and business goals.
* Manage campaign strategy, assets, campaign request forms (CRFs) and approvals.
* Identify rigorous A/B and multivariate test-and-learn methodologies to achieve desired campaign results.
* Ensure campaigns comply with best practices and also maintain brand identity and standards.
* Ensures optimal quality in campaign rendering, content, audience and segmentation, dynamic content and personalization, functional testing (links, tracking, etc.), send configuration, and scheduling parameters.
* Analyzes the success of past campaigns and uses data to make recommendations for optimization.
* Owns campaign performance reporting, including lead volume and conversion rates by channel to assess and optimize performance and update key stakeholders.
* Responsible for goals and KPIs; makes recommendations for testing and improvements.
* Help build and refine customer journey maps that document the customer journey across different campaign flows to understand where the largest conversion optimization opportunities are.
* Provision and manage user roles and permissions.
* Lead for day-to-day Marketing Cloud support and maintenance.
* Perform regular system audits to ensure system functionality is working properly.
* Document and lead internal and external Marketing Cloud support tickets resolution.
* Provide Marketing Cloud configuration guidance and ongoing governance.
* Lead team members to learn and maintain SFMC knowledge including best practices, processes, training materials and documentation to ensure accuracy and quality of programs.
* Guides the day-to-day activities of the Salesforce Developer.
* Notifies stakeholders when campaigns are postponed, cancelled, and deployed.
* Complete other job-related assignments and special projects as directed.


Associate complies with the following organizational requirements:

* Attends and participates in department meetings and is accountable for all information shared.
* Completes mandatory education, annual competencies and department specific education within established timeframes.
* Completes annual employee health requirements within established timeframes.
* Maintains license/certification, registration in good standing throughout fiscal year.
* Direct patient care providers are required to maintain current BCLS (CPR) and other certifications as required by position/department.
* Consistently utilizes appropriate universal precautions, protective equipment, and ergonomic techniques to protect patient and self.
* Adheres to regulatory agency requirements, survey process and compliance.
* Complies with established organization and department policies.
* Available to work overtime in addition to working additional or other shifts and schedules when required.

Commitment to Beacon's six-point Operating System, referred to as The Beacon Way:

* Leverage innovation everywhere.
* Cultivate human talent.
* Embrace performance improvement.
* Build greatness through accountability.
* Use information to improve and advance.
* Communicate clearly and continuously.

Education and Experience

* The knowledge, skills and abilities as indicated below are normally acquired through the successful completion of a Bachelor's degree from an accredited college or university in a related field. A minimum of five years' experience leading campaign operations. A minimum of two years' experience with SFMC.

Knowledge & Skills

* Demonstrates the interpersonal skills necessary to establish solid customer relationships and to interact effectively with all levels of Beacon Health System associates.
* Knowledge of CAN-SPAM, GDPR and CCPA.
* Preference given to individual with Salesforce Certifications: MC Email Specialist.
* Certified PMP is preferred.
* Demonstrated ability to effectively develop solutions within a diverse technical team.
* Demonstrate ability to work on multiple projects simultaneously.

Working Conditions

* Works in an office environment.
* May be required to travel to off-site locations.
* Hybrid work environment.

Physical Demands

* Requires the physical ability and stamina to perform the essential functions of the position.