Senior Marketing Manager, Salesforce Alliance

at Genesys Cloud Services, Inc.
Published December 27, 2023
Location Menlo Park, CA
Category Default  
Job Type Full-time  


Build something new with a world-class team.At Genesys, we allow our employees to make their mark by entrusting them to make decisions and do what they've been hired to do: their very best. Your potential is waiting; why are you?Summary:Genesys is looking for an experienced, dynamic, results-focused Strategic Marketing Manager, who is responsible for the global marketing relationship with one of our strategic partners, This person will be responsible for developing the global marketing content and programs that elevate our brand and drive demand together with for our recently announced joint solution.This individual contributor role calls for experience in developing and executing global joint marketing programs featuring a digital marketing mix, working within a cross-functional team to deliver programs and campaigns that support both business and growth GTM objectives, and drive measurable results. This role reports to the Head of Global Partner Marketing and will work with key stakeholders within the Salesforce and Genesys sales and marketing teams.Key Responsibilities:The primary responsibilities for this role include (but are not limited to):Defining and executing integrated and strategic marketing programs from start to finish with Salesforce as part of the broader partner business plan.Identify and evaluate marketing opportunities that will support the joint sales goals. Build a joint marketing plan and budget.Develop and manage project plans to meet program timelines and objectives.Collaborate with marketing cross-functional team members internally and externally to create content, campaign materials, case studies, and other resources that can be used by region marketing teams to drive awareness and demand locally.Work together with the marketing leads for our Global System Integrator (GSI) partners to create compelling go-to-market programs around the Genesys-Salesforce joint solution. Keep Salesforce and Genesys sales and marketing teams up to date on key initiatives and program results.Represent the global partner marketing team on working calls internally and with Debrief marketing leaders on project status, key tasks, next steps, etc.Manage administrative tasks related to programs including program performance tracking and reporting, MDF funds tracking, etc.Drive and implement program improvements such as recommending new and creative tactics, and/or process changes.Qualifications:Proven marketing skills with strong business acumen and passion for creating and driving integrated go-to-market programs informed by data and analysis.Business Analyst (BA) or Bachelor of Science (BS) in Marketing or related field; Master of Business Administration (MBA) preferred.10+ years' experience in marketing with an emphasis in campaigns, industry, and/or partner marketing. Prior high technology sales or marketing experience working with strongly preferred.Understanding of B2B marketing, account-based marketing, campaign journeys and content mapping required.Prior success deploying demand generation marketing programs with technology partners on time and on budget.Experience with the platform as well as marketing automation and PRM platforms required.Excellent organization, communication, and planning skills. Prior experience with project management/collaboration software like Asana, Microsoft Teams desired.Proactive, self-motivated, and responsive to partners' marketing needsPartners effectively with internal and external stakeholders.Ability to work flexible times to accommodate various time zones.Ability to speak multiple languages is an advantage.Compensation:This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate's experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities.$107,250.00 - $222,750.00Benefits:Medical, Dental, and Vision Insurance.Telehealth coverageFlexible work schedules and work from home opportunitiesDevelopment and career growth opportunitiesOpen Time Off in addition to 10 paid holidays401(k) matching programAdoption AssistanceFertility treatmentsMore details about our company benefits can be found at the following link:If a Genesys employee referred you, please use the link they sent you to apply.About Genesys:Every year, Genesys orchestrates billions of remarkable customer experiences for organizations in more than 100 countries. Through the power of our cloud, digital and AI technologies, organizations can realize Experience as a Service our vision for empathetic customer experiences at scale. With Genesys, organizations have the power to deliver proactive, predictive, and hyper personalized experiences to deepen their customer connection across every marketing, sales, and service moment on any channel, while also improving employee productivity and engagement. By transforming back-office technology to a modern revenue velocity engine Genesys enables true intimacy at scale to foster customer trust and loyalty. Visit.Reasonable Accommodations:If you require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you or someone you know may complete the for assistance. Please use the Candidate field in the dropdown menu to ensure a timely response.This form is designed to assist job seekers who seek reasonable accommodation for the application process. Submissions entered for non-accommodation-related issues, such as following up on an application or submitting a resume, may not receive a response.Genesys is an equal opportunity employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression,marital status, domestic partner status,national origin, genetics, disability,military andveteran status, and other protected characteristics.Please note that recruiters will never ask for sensitive personal or financial information during the application phase.