Salesforce Specialist

at FordDirect
Published January 18, 2024
Location Pontiac, MI
Category Default  
Job Type Full-time  


At FordDirect, our emphasis on diversity is much more than words. We encourage you to be yourself. We open our minds and doors to all walks of life, respecting and celebrating the uniqueness within each of us. We value the voice and contributions of all team members.

Considering making an application for this job Check all the details in this job description, and then click on Apply.


FordDirect is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, disability status or any other characteristic protected by applicable laws, regulations, and ordinances. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please email [Click Here to Email Your Resumé].

This position is a hybrid role which requires the employee to work in the office every Tuesday and Wednesday.

Job Summary

The Salesforce Specialist will manage small to mid-size projects that help support the Dealer Engagement team's business objectives and will recommend and/or implement process improvements within the team. This role will act as the field liaison, working collaboratively with internal teams across the organization to improve multiple facets of dealer engagement that facilitate delivering insightful and high value consultation.

Additionally, the Specialist will perform a variety of tasks that allow Digital Performance Consultants to spend more time consulting with Dealer customers.

The ideal candidate will have experience supporting a field team, working with field reps, and a strong Salesforce data background, creating reports and dashboards with an emphasis on how to structure and analyze data to forecast goals. This person will be proactive with creating streamlined dashboards for senior leadership usage.

Essential Functions

  1. Act as the primary point of contact for the Field Team as it relates to assigned project (i.e., communications, CRM, lead management, etc.).
  2. Develop effective and productive relationships with the field team members and other SMEs.
  3. Complete projects as assigned to improve the functioning of the department and the field team.
  4. Collect data, create reports, and analyze data for assigned area to ensure department goals and deliverables are achieved.
  5. Evaluate Dealer digital market strategies, tactics, and performance providing insights to the Field Team to support dealer consultations.
  6. Support the Field Team Consultants and market directors, working with internal teams to resolve field issues.
  7. Identify and implement process improvements and efficiencies to streamline overall department workflow.
  8. Maintain knowledge of products, industry, market conditions, and customers' issues, business priorities, and challenges.

% Travel Required (Approximate): Minimal

Qualifications At FordDirect, we believe in diversity as a strength. You are encouraged to apply even if your experience or background doesn't precisely match the job description. Candidates who do not meet all listed qualifications may be considered based on the combination of relevant work experience and depth of expertise in job-related skills.


  • Digital marketing (3 years).
  • Basic knowledge of the automotive retail environment.

Skills, Knowledge, and Abilities

  • Highly proficient in Salesforce.
  • Ability to work directly with the Salesforce Team on new and existing projects.
  • Ability and desire to work with the Field on Salesforce and other systems assistance (DOMO, reporting).
  • Working knowledge of DOMO.
  • Ability to create and deliver training for new hires on Salesforce usage.
  • Assist with product needs, launches, attend weekly field webinar calls.
  • Proactively problem-solve and multitask while maintaining composure and attention to detail.
  • Follow-through mindset to uphold a 'close the loop' culture.
  • A positive approach to serving customers and providing exceptional customer service.
  • Ability to demonstrate good judgment, high ethics, and project a professional image.
  • Ability to work independently and as a collaborative team member with a positive 'can do' attitude.
  • The drive to identify and seize opportunities for continuous improvement as business needs change.
  • Excellent organization, flexibility and time management skills and the ability to work in a dynamic, deadline-driven environment.
  • Exceptional interpersonal and business communication skills (written, verbal, listening).
  • Proficient in Microsoft Office skills (Word, Excel, and PowerPoint).


Bachelor's degree in Business, Marketing, Technology, or equivalent combination of education and experience

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