Salesforce Business Analyst

at Roku
Published December 4, 2023
Location New York, NY
Category Default  
Job Type Full-time  


Teamwork makes the stream work.
Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the US, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About the Team

At Roku, our Salesforce Product Team plays a pivotal role in driving Advertising Sales forward. Through the development of a comprehensive CRM platform, we equip our sales team with a holistic perspective on customers, enabling them to strategically sell advertising across Roku's dynamic platforms.

About the role

We are seeking a strategic and detail oriented, Salesforce Business Analyst to join our growing Salesforce Product team. The role is primarily responsible for driving technology and process improvement for our Ad Sales stakeholders, through the Salesforce tech stack and related ecosystem. This role requires analytical, functional, and technical skills, along with best practice knowledge for using technologies to provide positive business outcomes. This position is located at our offices in Santa Monica or New York City and will report to the Sr. Manager, Performance Product Management.

For New York Only - The estimated annual salary for this position is between $124,900 and $157,300 annually.

Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.

This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
bWhat you'll be doing

Work with various stakeholders to analyze business needs, elicit requirements and design Salesforce solutions. that enable the business to achieve its objectives, improve user experience, and drive system adoption.

  • Complete gap analysis for as-is and to-be processes; translating into functional and technical specifications.
  • Leverage standard Salesforce functionality and custom development to solve complex business requirements.
  • Partner closely with Engineering to ensure the successful delivery of system enhancements.
  • Responsible for quality assurance, ensuring accurate testing cycles with Engineering and business partners.
  • Ownership of the enhancement backlog, partnering with stakeholders to jointly prioritize initiatives.
  • Support change management initiatives related to new feature releases including documentation and training.
  • As needed, provide help desk support to support business-as-usual (e.g. bugs, configuration, etc.)
  • Maintain familiarity with upstream / downstream integrations and their impact on feature enhancements
  • Stay current with Salesforce releases and leverage updates applicable to organizational requirements.
  • Identify, document, communicate and enforce standard business processes as they relate Salesforce.
  • Create and run training sessions with stakeholders
  • Create operational excellence through best practice sharing and process consistency across all users.
  • Serve as an agent of change and drive effective communication to all business stakeholders.
  • Balance the service elements of the role with the broader needs of Roku's business.

We're excited if you have

  • Minimum of 5 years professional experience with the platform
  • Or equivalent experience as a Business Analyst in Ad Sales space
  • Able to document, visualize, analyze, communicate and solve complex problems
  • Excellent communicator and collaborator; able to work with both technical and non-technical teams
  • Working knowledge or and experience with agile management methodologies
  • Ability to foresee and analyze project risks and develop risk management plans.
  • Role is based in Santa Monica or New York, must be on-site 3 days a week
  • Preferred Skills
  • Salesforce Admin, Platform App Builder and Advanced Admin Certifications
  • Knowledge of Pardot or other Marketing Automation Tools
  • Experience working in salesforce consulting

The Roku Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.

To learn more about Roku, our global footprint, and how we've grown, visit .