Location: Corporate Headquarters - Fair Lawn, NJ

Please read the following job description thoroughly to ensure you are the right fit for this role before applying.

Summary: : The Salesforce Business Analyst will be responsible for contributing to digital transformation solutions, analyzing intelligence derived from connected systems, and maintaining data integrity. The Business Analyst will work closely with Salesforce team members and subject matter experts to make recommendations, execute development, test solutions, and document processes to deliver a robust Salesforce solution.
Job Responsibilities: Salesforce Administration:
Analyze business problems and partner with Salesforce team to design, develop, and deploy solutions to meet business needs. Use of declarative development and familiarity with custom objects, formulas, fields, reports, flows, assignment rules, escalations, and Lightning Apps. Ensure that solutions follow Salesforce best practices, are sustainable and scalable. Identify product requirements for future enhancements. Sales Enablement: Work with Digital Marketer to support strategic marketing efforts. Make recommendations to improve use of system tools to enable tracking of lead to customer lifecycle. Perform audience segmentation and advanced system queries. Support marketing email campaigns in Marketing Cloud. Use reports to analyze and communicate results of efforts. Data Management: Consult on systems integrations and applications, including Salesforce Financial Services Cloud, Marketing Cloud, FiservDNA, nCino, Blend, and more. Develop, maintain, and perform processes to continuously monitor data quality and integrity using tools like Salesforce Data loader. Documentation: Gather requirements from stakeholders and translate them directly into technical solutions using the Salesforce platform. Support user acceptance testing. Create and maintain thorough documentation for existing solutions and processes. Partner with Training department to update training materials and enhance training program. Other Performs other job-related duties as assigned. Job Requirements:
Bachelor's degree in business administration, Information Technology, or related discipline required:3+ years of Salesforce Administrator experience; Salesforce Certification: Certified Administrator (ADM201) preferred; Strong understanding of Salesforce best practices and functionality; Hands on experience configuring Salesforce including reports, workflows, validation rules, mobile app, and security controls; Financial Service Cloud and SQL experience a plusExperience in system development lifecycle activities supporting Salesforce migrations from test to production environment; A demonstrated ability to understand and articulate complex requirements; Experience soliciting, gathering, and analyzing user input and requirements; Experience creating documentation for requirements, design, test, and training; Highly developed interpersonal and communication skills to deal with a variety of stakeholders and end users; Proven ability to successfully drive projects to completion; Solution-focused problem solving; Ability to handle multiple projects simultaneously; Proficiency with MS applications, including but not limited to Word, Excel, Outlook, Power Point, Project, and Access.
Requirement: Full vaccination against COVID-19 is required as a condition of employment, unless a legally required exception applies.

Columbia Bank and its affiliates is an Equal Opportunity Employer
Affirmative Action Employer/Males/Females/Protected Veterans/Individuals with Disabilities

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