Director of Product, Salesforce

at Knewin
Published January 11, 2024
Location Miami, FL
Category Default  
Job Type Full-time  


Welcome Home! Build your career with ***** As one of the nation’s largest builders, Lennar has built over one million new homes for families across America. Since 1954, our communities have catered to all lifestyles and family dynamics, whether you are a first-time or move-up buyer, multigenerational family, or active adult. At Lennar, Everything’s Included in our homes, and Everyone’s Included on our team. Our Everyone’s Included vision is to be as inclusive and diverse as the communities we build unleashing the power of diversity within our workforce to drive innovation & sustainable growth.

Lennars Core **

  1. Our commitment to Quality, Value, and Integrity is the underlying foundation upon which Lennar was built, and these three fundamental principles still guide us in caring for our customers, associates, trade partners, shareholders, and community.


Are you interested in an opportunity to develop the future sales experience at Lennar? Are you data driven and passionate about building world class user experiences? Lennar is offering an opportunity to join in the effort transforming the way we sell homes digitally. Our goal is to deliver a personalized customer experience to nurture prospective home buyers through the sales journey.


  1. You will develop and drive a highly visible product roadmap and work closely with data science, design, UX and engineering to bring new enhancements to light.
  2. Specifically, you will be responsible for improving the existing and future Internal Sales Associate Experience via the Salesforce platform.
  3. Owns the lead management experience within Salesforce to increase conversion
  4. Owns the purchasing experience within Salesforce that is both customer and associate facing
  5. Owns the digital checkout within Salesforce
  6. Owns the sales enablement tools for our associates
  7. Leads the team to redesign the information captured and presented on Leads & Opportunities
  8. Hire and lead a team of Product Managers to deliver on an ambitious roadmap


  1. Education and Experience **** Bachelor’s degree required
  2. 10+ years of Product Management experience with SAS and/or backend platforms
  3. At least 3 years of experience managing and leading teams
  4. Deep domain expertise in product management strategy, tools and methodologies Advanced knowledge of Salesforce Marketing Cloud, Salesforce Sales Cloud, CLM and DocuSign
  5. Solid knowledge of Microsoft Excel and analytical capabilities and Qualtrics

Lennars Interview **

  1. 30 minute preliminary screen
  2. 3-4 interviews with members of our team

Physical ** This is primarily a sedentary office position which requires the incumbent to have the ability to operate computer equipment, speak, hear, bend, stoop, reach, lift, and move and carry up to 25 lbs. Finger dexterity is necessary. 10-20% travel time is required. This description outlines the basic responsibilities and requirements for the position noted. This is not a comprehensive listing of all job duties of the Associates. Duties, responsibilities and activities may change at any time with or without notice. #LI-JG1