BSA (Salesforce/Marketo)

Published March 3, 2022
Location Frisco, TX
Category Default  
Job Type Full-time  


Perform hands-on Marketo system setup, configuration, development, administration, debugging and troubleshooting (Smart/Trigger Campaigns, Programs, Assets, Integration configuration for connected apps, etc)
Analyze requirements to determine appropriate solution designs considering capabilities, limitations, and design trade-offs
Work with consultants/vendors and/or offshore resources in support of Marketo development work
Document implementation considerations
Understand complex Marketo processes and data flows and make recommendations for optimization and improvement
Build productive relationships with a global IT team, including BSAs, developers & DBAs
Support the evaluation, design and architecture of the Marketing & Sales Technology Stack
Understand the full Lead lifecycle, and design solutions that interface with SFDC, Terminus, Campaign Automation Tools, and data orchestration platforms
Drive a cross-functional and integrated approach to Marketing within ***
Translate business requirements into system solutions
Analyze and determine application and interface solutions
Design and develop complex reports as needed
Drive and execute functional design, testing, change management and end user acceptance for projects and enhancements as needed
Interface with relevant teams to support day-to-day systems and interfaces issues related to existing application solutions
Suggest best practices and opportunities for improvement through automation or simplification
May perform other duties as assigned