Analyst, Salesforce Marketing Cloud

at DaVita Kidney Care
Published November 25, 2023
Location Denver, CO
Category Default  
Job Type Full-time  

Description

Are you passionate about designing transformative experiences for patients? Our growing patient experience team is looking for a data curious, insight driven leader to lead Salesforce Marketing Cloud Campaign Deployment.As a Salesforce Marketing Campaign Deployment Lead, you will manage the technical design and deployment of multi-channel marketing campaigns designed to deliver personalized experiences while driving business results. The ideal candidate will have deep understanding of Salesforce Marketing Cloud, including Automation Studio, Journey Builder, email and SMS campaign deployment, and interaction studio. Your expertise in Salesforce Marketing Cloud campaign execution, data analysis, and agile frameworks will be crucial in driving engagement, optimizing campaigns, and ensuring efficient and personalized campaign to our patients and care partners.Responsibilities:Managing our Salesforce Marketing Cloud platform, developing and executing marketing campaigns, and patient journeys.Set up and execute campaigns, including email, SMS, auto dialers, etc. to DaVita patients.Manage the administration and configuration of Salesforce Marketing Cloud, ensuring appropriate user access and successful email deliveries.Optimize email campaigns and ad hoc communications using A/B testing, analysis, and other tools to increase click-through rates.Apply agile frameworks to campaign development and deployment, enabling flexibility, rapid iterations, and continuous improvement.Monitor and troubleshoot database issues, including automated data syncs, ad-hoc imports, and data extensions.Collaborate with cross-functional stakeholders to create and deliver highly targeted marketing campaigns, emails, nurture/reactivation programs, and customer success communications.Ensure email and nurture programs (Journey Builder) adhere to industry best practices, deliverability standards, personalization, and mobile rendering.Continuously optimize campaigns based on data-driven insights, leveraging patient segmentation, automation, and personalization techniques.Report on campaign results, providing insights and data-driven recommendations to the Product organization.Maintain and organize lists and assets within Salesforce Marketing Cloud for easy customization and use in email campaigns.Enhance, optimize, and document marketing automation processes to scale execution, reporting, and testing practices effectively.Qualifications:Bachelor's degree required (Marketing or related field preferred).4+ years of experience with Salesforce Marketing Cloud (Marketing Cloud Administrator Certification is preferred).Proficiency in HTML/CSS; ability to create and codeDeep understanding of Marketing Cloud, SMS, and email campaignsProficient in data platforms, specifically CDPs, CRM, MDM, channel communication delivery tools, material delivery, campaign management strategy, and communication fulfillment platforms.Knowledgeable about B2C marketing automation and operations best practices.Experience working within an agile framework, enabling iterative campaign development and deployment.Ability to build strong relationships across multiple lines of businessExperience in using data to derive insights, produce regular reporting, and perform A/B testingExperience with Agile framework is preferredHere is what you can expect when you join our Village:A "Community first, Company second" culture based on Core Values that really matter.Clinical outcomes consistently ranked above the national average.Award-winning education and training across multiple career paths to help you reach your potential.Performance-based rewards based on stellar individual and team contributions.A comprehensive benefits package designed to enhance your health, your financial well-being Dedication, above all, to caring for patients suffering from chronic kidney failure around the world.Join us as we pursue our vision "To Build the Greatest Healthcare Community the World has Ever Seen."Why wait? Explore a career with DaVita today.Go to careers.davita.com to learn more or apply.What We’ll Provide:More than just pay, our DaVita Rewards package connects teammates to what matters most. Teammates are eligible to begin receiving benefits on the first day of the month following or coinciding with one month of continuous employment. Below are some of our benefit offerings.Comprehensive benefits: Medical, dental, vision, 401(k) match, paid time off, PTO cash outSupport for you and your family: Family resources, EAP counseling sessions, access Headspace, backup child and elder care, maternity/paternity leave and moreProfessional development programs: DaVita offers a variety of programs to help strong performers grow within their career and also offers on-demand virtual leadership and development courses through DaVita’s online training platform StarLearning.At DaVita, we strive to be a community first and a company second. We want all teammates to experience DaVita as "a place where I belong." Our goal is to embed Diversity& Belonging into everything we do in our Village, so that it becomes part of who we are. We are proud to be an equal opportunity workplace and an affirmative action employer. As such, individuals are recruited, hired, assigned and promoted without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, protected veteran status, or any other protected characteristic.Salary/ Wage Range$56,500.00 - $83,000.00 / year